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Curriculum of CVOC in Digital Marketing

A structured 10-week, industry-focused program designed to make you job-ready through real-world projects, tools, and hands-on execution.

Program Overview

This program spans over 2 months+15 days and is divided into structured weekly modules focused on practical skills and real execution.

Duration

10 Weeks (2 Months + 15 Days)

Mode

Live Online + Practical Assignments

Outcome

Job-ready skills with hands-on experience

Who This Is For

Students, freshers, and professionals switching careers

Weekly Curriculum Breakdown

Each week builds progressively with real-world tasks, tools, and live execution.

Week 1 – Core Marketing Foundation (Mindset & Strategy)

Fundamentals of Digital Marketing in 2025
B2B vs B2C Funnel Thinking
Offer Crafting & Funnel Strategy
Behavioral Psychology in Marketing
Branding vs Direct Response Marketing
Data-driven Marketing Decisions

Week 2 – Search Engine Optimization (AI-Supported)

Advanced Keyword Research using AI Tools
Entity SEO, Semantic SEO & Topical Authority
AI-based Content Brief Creation
Surfer SEO / NeuronWriter Optimization
Schema Markup & Technical SEO
Google SGE & Voice Search Optimization

Week 3 – Social Media Marketing & Content Creation

Instagram, LinkedIn, YouTube & Threads Strategy
AI Content Creation (ChatGPT, Canva AI)
Reels & Shorts Creation using AI Tools
Visual Generation (Midjourney, Firefly)
Community Management & Growth Automation

Week 4 – Paid Advertising (Meta & Google)

Meta Ads Strategy & Creative Framework
Google Ads: Search, Display & Performance Max
Prompt Engineering for High-Converting Ads
Campaign Optimization with AI Tools
Conversion API, GTM & GA4 Integration

Week 5 – Conversion Optimization & Funnel Building

Landing Page Strategy & Copywriting
A/B Testing & Heatmap Analysis
Conversion Rate Optimization (CRO)
User Behavior Tracking
AI Chatbots & Conversational Funnels

Week 6 – Analytics, Reporting & Marketing Intelligence

GA4 Deep Dive & Attribution Models
Google Looker Studio Dashboard Creation
Marketing Mix & Performance Analysis
Customer Journey & Funnel Reporting
AI-powered Data Interpretation

Week 7 – Email, WhatsApp & Automation Marketing

Email Marketing Strategy & Funnels
WhatsApp Marketing Automation
Lifecycle Campaigns (Welcome, Nurture, Retention)
CRM Integration & Automation Workflows
Personalization using AI

Week 8 – Resume, Portfolio & Freelancing Setup

Resume Optimization using AI Tools
LinkedIn Profile & Personal Branding
Portfolio & Case Study Development
Freelancing Platform Setup
Mock Interviews & Career Guidance

Week 9 – Live Projects & Client Handling

Live Client Project Execution
Campaign Planning & Execution
Client Communication & Reporting
Team Collaboration & Task Management
Final Project Review

Week 10 – AI Marketing, Ethics & Future Growth

Ethical Use of AI in Marketing
AI Compliance, Copyrights & Policies
Future of Marketing Careers
AI Agents & Automation Ecosystem
Industry Trends & Continuous Learning

Ready to Build Real Skills?

Join the Corporate Vocational Program and start working on real projects.

Tools You Will Work With

Google Analytics Google Search Console Meta Ads Manager Google Ads Ahrefs / SEMrush Canva Mail Automation Tools

At ZeusInfinity Services, we empower professionals through hands-on, industry-aligned training focused on digital skills and career growth.

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ZI Vocational is a subsidiary initiative of ZeusInfinity Services .